{"id":1887,"date":"2024-08-27T09:00:00","date_gmt":"2024-08-27T09:00:00","guid":{"rendered":"https:\/\/blog.theseatco.com\/?p=1887"},"modified":"2026-03-26T02:54:44","modified_gmt":"2026-03-26T02:54:44","slug":"lay-away-program-case-maurice","status":"publish","type":"post","link":"https:\/\/theseatco.com\/blog\/lay-away-program-case-maurice\/","title":{"rendered":"Case Study: That\u2019s So Extra\u2019s Business Growth Journey"},"content":{"rendered":"\n<p><strong>Smart Investments: How That\u2019s So Extra Multiplied Their Resources<\/strong><\/p>\n\n\n\n<p>Written by: Marcelo Flores<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This case study follows the journey of <a href=\"https:\/\/www.soextrarentals.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">That\u2019s So Extra<\/a>, a party rental based in Augusta, GA. He grew his business in a very clever way and went from folding chairs to a variety of furniture and more decor items.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-starting-point\" data-level=\"2\">Starting Point<\/a><\/li><li><a href=\"#h-start-small-but-start\" data-level=\"2\">Start Small, But Start<\/a><\/li><\/ul><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-starting-point\"><strong>Starting Point<\/strong><\/h2>\n\n\n\n<p>Back in 2019, Maurice, owner of That\u2019s So Extra, started his party rental business with folding chairs and a few other items. Growing a party rental is not an easy task and it isn&#8217;t fast either. It takes time and a good strategy to succeed. By August 2021, he made his first Chiavari chair purchase.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-start-small-but-start\"><strong>Start Small, But Start<\/strong><\/h2>\n\n\n\n<p>In August 2021 he first contacted Seat Co, and very quickly made his first purchase. He purchased 50 <a href=\"https:\/\/theseatco.com\/chiavari-chairs\" target=\"_blank\" rel=\"noreferrer noopener\">Chiavari chairs in gold<\/a>. It wasn&#8217;t a big purchase but it allowed him to start making money and he always kept in mind that he had to reinvest that money.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>After he received these first 50 chairs he opened his first lay-away purchase for 30 more chairs. He chose a weekly payment plan for three months. During this period, he rented out existing chairs and used part of the rental income to pay for the new order.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This way, if the business was running well, he could pay ahead of schedule. He did just that. After only a month and a half, he had paid off the order and received the new 30 chairs.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>And what did he do then?<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>He repeated the same sequence and placed another order for 30 new chairs. He did this several times. In fact, as of today that this guide is being written, he has an open payment plan for 30 chairs and 30 cushions.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Today, Maurice has more than 200 Chiavari chairs in gold and black, as well as folding chairs, clear Chiavari chairs, other chair styles, folding tables, a variety of thrones and other decorative items. And he will surely continue to grow his inventory.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This is a great case study, but it\u2019s important to keep in mind that having chairs that help you grow your business instead of draining your cash flows is key. Chairs that require constant maintenance and frequent replacements can increase expenses and hinder your inventory growth, as you divert funds from expansion to replacement.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To see how Seat Co chairs can transform party rentals, you may want to know <a href=\"https:\/\/theseatco.com\/blog\/event-chair-durability-case-study-danielsons\/\" target=\"_blank\" rel=\"noreferrer noopener\">Danielson&#8217;s Party Rentals story<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smart Investments: How That\u2019s So Extra Multiplied Their Resources Written by: Marcelo Flores This case study follows the journey of That\u2019s So Extra, a party rental based in Augusta, GA. He grew his business in a very clever way and went from folding chairs to a variety of furniture and more decor items. Starting Point [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-buying-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v21.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: That\u2019s So Extra\u2019s Business Growth Journey - The Seat Co. 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